TELFAR — BAG HEIST
For Fashion Week 2024, Telfar—a luxury brand rooted in breaking barriers in high fashion—needed a bold way to reach a new audience. Since GTA players are the ultimate rebels, let’s launch a full-blown GTA heist. As guests enjoy Fashion Week IRL, players could score their very own Telfar bag by hijacking a virtual runway.
FASHION WEEK HAS COME TO LOS SANTOS.
A week before IRL Fashion Week, gamers will begin recruiting for GTA Online’s latest heist.
Each day mirrors real-life events: building a bogus security team pre-show, crashing a runway event to snag security codes, hitting a glitzy after-party decked out in couture (and contraband), and ending with a high-speed chase to steal millions in goods.
Complete the mission, and you'll reach a digital marketplace to score your own Telfar bag.
CHOOSE YOUR PLAYER.
Telfar will partner with streamers, challenging them to build a team with their followers to play the challenge together.
Streamers will then livestream their progress on YouTube and Twitch over the course of Fashion Week.
By the end, all participants will receive a backstage pass to Telfar’s next fashion show along with their very own Telfar.
In-game billboard
