SPOTIFY
AUX COMMANDMENTS
Spotify wanted to boost in-car music streaming among friends, but nobody can agree on so-called “aux-cord etiquette.” Who gets first dibs? Is it ever okay to skip? Once revoked, can you earn “aux privileges” back?
Enough is enough. To settle the score once and for all, Spotify publishes the first official guide on aux cord etiquette.
First, let’s start with an in-app quiz to get users’ opinions on the matter:
Next, let’s tap into culture, using billboards to highlight common faux pas for popular artists:
Finally, let’s get an artist and fans involved together, creating a real song and music video featuring drivers and their designated DJs.
GoSPEL RAP SINGLE, “ON AUX” FT. GLORILLA
Memphis sweetheart Glorilla Hallelujah Woods skyrocketed to fame with hit single “FNF,” filmed cruising through her hometown with her friends, carefree and alive.
These moments happen everywhere, day and night—and the unsung hero? The aux cord, connecting phones, speakers, and memories together.
So, let's call Glorilla back for another video, this time spotlighting a Spotify-branded golden aux chain and inviting fans to join in, having the time of their lives from the driver and passenger seats.