SPOTIFY
AUX COMMANDMENTS
Who gets first dibs on aux?
What genres are off-limits?
Is it ever okay to skip?
Spotify wanted to boost in-car music streaming among friends, but I noticed that so-called “aux cord privileges” are riddled with unwritten, controversial rules. To keep DJ privileges going strong, I decided Spotify should be the first brand to publish an official guide on aux cord etiquette.
Let’s start with an in-app quiz suveying users on their aux preferences:
We’ll tap into culture as well, using billboards to highlight common faux pas for popular artists:
How bout we get the artists involved? Let’s make a song celebrating the aux—the unsung hero of many road trips, local adventures, and daily commutes.
GoSPEL RAP SINGLE, “ON AUX” FT. GLORILLA
Memphis sweetheart Glorilla Hallelujah Woods skyrocketed to fame with hit single “FNF,” filmed cruising through her hometown with her friends, carefree and alive.
These moments happen everywhere, day and night—and the unsung hero? The aux cord, connecting phones, speakers, and memories together.
So, let's call Glorilla back for another video, this time spotlighting a Spotify-branded golden aux chain and inviting fans to join in, having the time of their lives from the passenger seats.
GoSPEL RAP SINGLE, FT. GLORILLA
Memphis sweetheart Gloria Hallelujah Woods— “Glorilla”—skyrocketed to fame with hit single “FNF,” filmed cruising through her hometown with her friends, carefree and alive.
These moments happen everywhere, day and night—and the unsung hero? The aux cord, connecting phones to speakers, and playlists to people.
So, let's call Glorilla back for another video, this time spotlighting a Spotify-branded solid gold aux and inviting fans to join in, having the time of their lives from the passenger seats.