/ MAK Apothecary — Rest is the secret

CHALLENGE: Come up with a print campaign using a song lyric for your product of choice.

INSIGHT: Black labor has historically been constant, unyielding, and un(der)paid. Despite this, every Black child is familiar with the gentle command, “Go lay down,” as a remedy for aches, exhaustion, and emotional distress.

IDEA:
Combine the hook for half-alive’s “Rest” with “Go lay down” to promote MAK Apothecary’s herbal tea blend—a Black-owned product that champions revolutionary rest.